Build the
business
behind the
business
Helping UK pet business owners give the backstage of their business the same care and attention as the front stage their clients experience.
You started your business because you love working with animals.
The walks. The grooming. The training. The daycare. The pet sitting. The happy clients.
But nobody tells you just how much of running a successful pet business happens behind the scenes.
The emails. The systems. The client journeys. The organisation. The planning. The admin.
So naturally, the client work comes first. The pets get looked after. The clients get looked after. The business often gets whatever energy you have left, squeezed into evenings, weekends or "when I get chance."
Over time, that creates overwhelm, stress and a feeling that you're constantly firefighting instead of running your business.
That's where Pet Business Backstage comes in.
The business behind the business deserves just as much care as the pets and people
you look after.
A successful pet business isn't just built through the work your clients see. It's built by what happens behind the scenes too. When the backstage of your business is organised, supported and working well, everything else gets easier too.
The transformation
From...
Constantly firefighting
Feeling overwhelmed by the never ending admin
Working evenings and weekends catching up
Worrying you've forgotten something
Feeling like you're figuring it all out on your own
Knowing things could be more organised but not knowing where to start
To....
Calm and organised
Confident in your systems
Supported by people who understand the pet industry
Back in control of your business
Spending less time on the behind the scenes work
Spending more time doing the work you love
Knowing exactly where to focus your time and energy
What Pet Business Backstage actually is
Pet Business Backstage is a membership for pet business owners who are done doing it all alone. Inside, you'll find practical guidance, simple systems, ongoing support and a community, so you can run your business without it running you.
It's not another course full of theory. It's practical guidance, simple systems and a community that understands the reality of running a pet business, whether you're just starting out or you've been doing this for years.
What's inside
A growing library of practical lessons covering the behind the scenes of running a pet business, from your inbox and diary to your systems, marketing and tools, plus everything you need to actually make progress with it.
Lessons
A growing library of practical, easy to follow lessons and guides, plus templates and downloads so you're never starting from scratch
A live call
A monthly Q&A, recorded if you can't make it live, so you always have somewhere to ask
Accountability
Support to keep you moving through the month, at your own pace
A monthly focus
A practical behind the scenes theme to work on, with help choosing one manageable improvement
Support
A private community that understands the pet industry, so you're never figuring it out alone
Celebration
Space to share your wins and reflect on the progress you've made
There's no required order and nothing to complete from start to finish. You start with whatever's causing the biggest headache right now. New lessons are added regularly based on real member questions.
Pet Business Backstage is for you if:
The industry
You're a UK pet business owner (dog trainer, groomer, walker, kennel or daycare owner and similar) who wants more support with the behind the scenes of running your business
The reality
You spend your days looking after pets and your evenings trying to catch up on the business side
The starting point
You know your business could be more organised, but you don't know where to start
The support
You want practical support and a community that actually understands the pet industry, not generic business advice
You don't need to
You just need to take one small step towards building the business behind the business.
Have everything organised already
Find hours of spare time every week
Work through every lesson in order
Feel like you're doing this alone anymore
Pet Business Backstage
£26/m
A growing library of practical lessons covering the behind the scenes of your business
Downloads, checklists and templates so you're not starting from scratch
A private Facebook community, an extension of the Behind the Scenes Pet Business Support Space
Monthly live Q&A calls, recorded if you can't make it live
A monthly focus, plus accountability, encouragement and celebration along the way
Real, ongoing support, no vague course you complete once and never open again
Founding member price £20 per month
You give your clients your best every day.
Your business deserves that same care and attention.
If you're ready to feel more organised, more supported and more in control of the business behind your business, I'd love to welcome you inside Pet Business Backstage.
What our student says
It's great
Dumas Bastein
Founder and Director, le FAW
I felt supported
Bernard Maria
Creator/writer/researcher
FAQs
Pet Business Backstage is for pet business owners who want more support with the behind-the-scenes of running their business.
Whether you're just starting out or have been in business for years, you'll find practical guidance, support and a community that understands the realities of running a pet business.
Not at all.
Pet Business Backstage isn't designed to be worked through from start to finish.
Start with the area that's causing you the biggest frustration right now. You can move around the membership as your business changes and come back to lessons whenever you need them.
Pet Business Backstage has been created specifically for pet businesses, so the examples, resources and discussions are all tailored to the pet industry.
However, many of the systems, processes and business principles can be applied to other service-based businesses too.
If you don't run a pet business, you'll still find plenty of value, but some of the examples and discussions will naturally focus on the pet industry.
Many established pet business owners join because they know their business works, but they want the behind-the-scenes to work better.
The membership helps you review, simplify and improve your systems so your business continues to support you as it grows.
Yes.
Your membership is paid monthly, so you can cancel whenever you need to.
If you decide to rejoin in the future, you'll join at the membership price available at that time. Previous membership rates, including the Founding Member price, won't be reinstated once you've cancelled.
Your membership includes access to a growing library of practical lessons, downloads and templates, a private Facebook community, monthly live Q&A sessions and a monthly Behind the Scenes Focus to help you make steady progress in your business.
The aim isn't to give you more to do. It's to help you simplify and strengthen the behind-the-scenes of your business.
That's entirely up to you.
The lessons are designed to be practical and easy to work through, so you can fit them around your business. You might spend an hour working through a lesson and implementing the action steps, or simply dip in to find the answer to a question or download a template.
The membership is designed to fit around your business, not become another thing on your to-do list.
You're very welcome.
Building good systems and habits from the beginning can save you a huge amount of time and stress as your business grows.
You'll be able to learn at your own pace and start putting simple processes in place from day one.
I don't believe in adding content for the sake of it.
Pet Business Backstage grows thoughtfully, with new lessons, templates and resources added when they'll genuinely help members.
Some new ideas come directly from the questions members ask and the challenges they're facing, so the membership evolves alongside the community.
This means the content stays practical, relevant and focused on what pet business owners actually need, rather than becoming a library full of content that's never used.
Alongside the growing resource library, you'll also have monthly live Q&A sessions, a monthly Behind the Scenes Focus and ongoing support inside the Facebook community.
The membership is designed for people who feel exactly like that.
You don't have to work through everything or keep up with lots of new content. Start with the area that's causing you the biggest headache, take one small step at a time and use the community whenever you need support.
The aim isn't to take up more of your time. It's to help you create more of it.
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